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181.

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Cases in Global Marketing Strategies by

Jeannet (Jean-Pierre); Hennessey (H David)
[AUTHOR]

Edition: 6

Language: ENGLISH

Publication details: 2005; Dreamtech Press

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 JEA.

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182.

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Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the Worlds Most Difficult Problems by

Hart (Stuart L)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 HAR.

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183.

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Customer - Driven Services Management by

Balachandran (S)
[AUTHOR]

Edition: 2

Language: ENGLISH

Publication details: 2004; Sage Publications

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1059 658.811 BAL.

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184.

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Managing Global Business: A Strategic Perspective by

Chaturvedi (Mukesh) Ed
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 CHA.

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185.

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TQM in the Service Sector by

Mohanty (R P); Lakhe (R R)
[AUTHOR]

Language: ENGLISH

Publication details: 2006

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1041-1045 658.77 MOH.

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186.

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Fame & Fortune: How Successful Companies Build Winning Reputations by

Fombrun (Charles J); Van Riel (Cees B M)
[AUTHOR]

Language: ENGLISH

Publication details: 2004

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 FOM.

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187.

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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years by

Mahajan (Vijay)
[AUTHOR]

Language: ENGLISH

Publication details: 2006; Dorling Kindersley

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 MAH.

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188.

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Win - Win Sales Management: A Powerful New Approach for Increasing Sales from Your Team by

Weymes (Pat)
[AUTHOR]

Language: ENGLISH

Publication details: 2006; Pentagon Press

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1059 658.811 WEY.

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189.

Customer Relationship Management: An Indian Perspective by

Chaturvedi (Mukesh); Chaturvedi (Abhinav)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1059 658.811 CHA.

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190.

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Total Quality Management: An Executive Guide to Continuous Improvement by

Rampersad (Hubert K)
[AUTHOR]

Language: ENGLISH

Publication details: "-Springer (India) P. Ltd.,"; 2004

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1041-1045 658.77 RAM.

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191.

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Marketing of Services: An Indian Perspective: Text and Cases by

Gupta (S L); Ratna (V V)
[AUTHOR]

Language: ENGLISH

Publication details: "C - 14, DSIDC Work Centre, Jhilmil ColonyDelhi-95" ; 2005; Wisdom Publications

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 GUP.

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192.

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Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures by

Shane (Scott A)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 SHA.

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193.

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International Dimensions of Marketing by

Terpstra (Vern); Russow (Lloyd C)
[AUTHOR]

Language: ENGLISH

Publication details: 2001; Thomson Asia Pvt. Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 TER.

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194.

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Customer Satisfaction Research Management by

Allen (Derek R)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1057 658.8.012.1 ALL.

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195.

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Total Quality Management by

Maran (K); Raja (K)
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Eswar Press

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1041-1045 658.77 MAR.

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196.

From Idea to Profit: How to Market Innovative Products and Services by

Jolly (Adam) Ed
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Kogan Page India

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 JOL.

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197.

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Employee Relations: How to Build Strong Relationships with Your Employees by

Dicker (Laurie)
[AUTHOR]

Language: ENGLISH

Publication details: 2006; Allen & Unwin

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1022-1029 658.3 DIC.

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198.

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Build it Big: 101 Insider Secrets from Top Direct Selling Experts by

Direct Selling Women s Alliance
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Dearborn Trade Publishing

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1059 658.811 DIR.

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199.

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Introduction to Management Accounting by

Horngren (Charles T); Sundem (Gary L); Stratton (William O)
[AUTHOR]

Edition: 13

Language: ENGLISH

Publication details: 2006; Prentice Hall Of India

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 979-987 657 HOR.

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200.

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Indian Case Studies in Supply Chain Management & Other Learning Resources by

Mohanty (R P)
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Dreamtech Press

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 MOH.

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