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641.

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Bond Pricing and Portfolio Analysis: Protecting Investors in the Long Run by

Grandville (Olivier De La)
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Prentice Hall Of India (P) Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1039-1040 658.7 GRA.

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642.

Brainstorming Reinvented: a Corporate Communications Guide to Ideation by

Correll (Linda Conway)
[AUTHOR]

Language: ENGLISH

Publication details: 2004; Response Books

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 COR.

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643.

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Brand Management by

Verma (Harsh V)
[AUTHOR]

Language: ENGLISH

Publication details: 2004

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1039-1040 658.7 VER.

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644.

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Brands in the Balance: Meeting the Challenges to Commercial Identity by

Drawbaugh (Kevin)
[AUTHOR]

Language: ENGLISH

Publication details: 2001; Pearson Education Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1039-1040 658.7 DRA.

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645.

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"Business Communication: Concepts, Cases and Applications" by

Chaturvedi (P D); Chaturvedi (Mukesh)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 CHA.

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646.

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Business Marketing Management: a Strategic view of Industrial and Organizational Markets by

Hutt (Michael D); Speh (Thomas W)
[AUTHOR]

Edition: 8

Language: ENGLISH

Publication details: 2005; Thomson Asia Pvt. Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 HUT.

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647.

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Business - Driven Research and Development: Managing Knowledge to Create Wealth by

Ganguly (Ashok)
[AUTHOR]

Language: ENGLISH

Publication details: 2003; Macmillan Press Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 GAN.

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648.

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Change is Everybodys Business: Claim Your Change Power! by

Mclagan (Pat)
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Tata Mcgraw Hill Co Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 MCL.

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649.

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"Communication Secrets: ""Tricks of the Trade"" to Get your Ideas Across" by

Moss (Geoffrey)
[AUTHOR]

Language: ENGLISH

Publication details: 2004; Thomson Asia Pvt. Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 MOS.

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650.

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Comparative Ethos in Management by

Barat (Nikhil); Banerjee (Bani P)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 972-974 65 BAR.

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651.

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Comprehensive Human Resource Management: Genesis of Latest Trends by

Rao (P L)
[AUTHOR]

Language: ENGLISH

Publication details: 2004

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1022-1029 658.3 RAO.

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652.

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Consumer Behaviour: A Strategic Approach by

Assael (Henry)
[AUTHOR]

Language: ENGLISH

Publication details: "19A, Ansari Road,New Delhi-110 002" ; 2005; Biztantra

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1059 658.811 ASS.

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653.

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Contemporary Business English by

Ober (Scot)
[AUTHOR]

Language: ENGLISH

Publication details: "19A, Ansari Road,New Delhi-110 002" ; 2005; Biztantra

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 OBE.

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654.

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Contemporary Financial Management by

Kothari (Rajesh); Dutta (Bobby)
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Macmillan India Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 979-987 657 KOT.

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655.

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Core Management for HR Students and Practitioners by

Winfield (Peter W); Bishop (Ray); Porter (Keith)
[AUTHOR]

Language: ENGLISH

Publication details: 2001; Butterworth - Heinemann

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1022-1029 658.3 WIN.

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656.

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Corporate Governance and Business Ethics: Text and Cases by

Mathur (V C)
[AUTHOR]

Language: ENGLISH

Publication details: 2005; Macmillan India Ltd

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 MAT.

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657.

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Crafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases by

Thompson (Arthur A); Strickland (A J); Gamble (John E)
[AUTHOR]

Edition: 14

Language: ENGLISH

Publication details: 2005; Tata Mcgraw Hill

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 972-974 65 THO.

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658.

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval by

Cagan (Jonathan); Vogel (Craig M)
[AUTHOR]

Language: ENGLISH

Publication details: 2004

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1032-1033 658.5 CAG.

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659.

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Customer Relationship Management: an Indian Perspective by

Chaturvedi (Mukesh); Chaturvedi (Abhinav)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1059 658.811 CHA.

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660.

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Customer Relationship Management: an Indian Perspective by

Chaturvedi (Mukesh); Chaturvedi (Abhinav)
[AUTHOR]

Language: ENGLISH

Publication details: 2005

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1059 658.811 CHA.

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