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701.

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Applications in Basic Marketing: Clipping from the Popular Business Press by

"Mccarthy (Jerome E); Perreault, Jr. (William D)"
[AUTHOR]

Language: ENGLISH

Publication details: 1992; Irwin

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 MCC.

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702.

Marketing Management by

Sherlekar (S A)
[AUTHOR]

Edition: 12

Language: ENGLISH

Publication details: 1998

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 SHE.

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703.

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Principles of Marketing by

Kotler (Philip); Armstrong (Gary)
[AUTHOR]

Language: TAMIL

Publication details: 1994

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KOT.

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704.

Principles of Marketing by

Sherlekar (S A); Nirmala Prasad (K); Salvadore Victor (S J)
[AUTHOR]

Language: ENGLISH

Publication details: 1997

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 SHE.

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705.

Globalisation and Labour Management Relations in South Asia by

Sivananthiran (A); Venkata Ratnam (C S)
[AUTHOR]

Language: ENGLISH

Publication details: 1999; South Asia Multidisciplinary Advisory Team

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 SIV.

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706.

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Introduction to Marketing: A Step-by-Step Guide to all the Tools of Marketing by

Lancaster (Geoff); Reynolds (Paul)
[AUTHOR]

Language: ENGLISH

Publication details: "Crest Publishing House, G-2,16 Ansari Road, Danya Ganj, Newdelhi - 2"; 2003

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 LAN.

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707.

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International Marketing by

Srinivasan (R)
[AUTHOR]

Language: ENGLISH

Publication details: 2008

Availability: Items available for reference: Kumaraguru College of Technology: Not For Loan (1)Location, call number: DL-FT 658.8 SRI.

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708.

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"Services Marketing: Operation, Management, and Strategy" by

Clow (Kenneth E); Kurtz ( David L)
[AUTHOR]

Edition: 2

Language: TAMIL

Publication details: 2008; Dreamtech Press

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 CLO.

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709.

Services Marketing by

Jha (S M)
[AUTHOR]

Language: TAMIL

Publication details: 2008

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 JHA.

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710.

Marketing Management: A South Asian Perspective by

Kotler (Philip); Keller (Kevin Lane) et al
[AUTHOR]

Edition: 12

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KOT.

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711.

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Case Studies In Marketing: The Indian Context by

Srinivasan

Edition:

Language: English

Publication details: CENGAGE

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 SRI.

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712.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel by

Wayne

Language: English

Publication details: CENGAGE

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 WAY.

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713.

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Fundamentals Of Digital Marketing by

Bhatia

Language: English

Publication details: CENGAGE

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 BHA.

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714.

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Marketing by

Grewal

Language: English

Publication details: CENGAGE

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 GRE.

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715.

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Services Marketing by

Lovelock

Edition:

Language: English

Publication details: CENGAGE

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 LOV.

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716.

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CB: A SOUTH-ASIA PERSPECTIVE by

Harris

Language: English

Publication details: CENGAGE

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 HAR.

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717.

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MR: SOUTH ASIAN PERSPECTIVE by

Brown

Language: English

Publication details: Mcgrawhill

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 BRO.

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718.

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International Marketing With CourseMate by

Ronkainen

Language: English

Publication details: Pearson

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 RON.

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719.

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Green Marketing Management by

Dahlstrom

Language: English

Publication details: Yesdee

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 DAH.

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720.

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Social Media Marketing: A Strategic by

Barker

Language: English

Publication details: Mcgrawhill

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1053 658.8 BAR.

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