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81.

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Sticky Marketing: Why Everything in Marketing has Changed and What to do About it by

Leboff (Grant)

Language: 14+217 Language: ENGLISH

Publication details: Kogan Page Ltd. 14+217

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 LEB.

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82.

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Sticky Marketing: Why Everything in Marketing has Changed and What to do About it by

Leboff (Grant)

Language: 14+217 Language: ENGLISH

Publication details: Kogan Page Ltd. 14+217

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 LEB.

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83.

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Branded Male: Marketing to Men by

Tungate (Mark)

Language: 9+228 Language: ENGLISH

Publication details: Kogan Page Ltd. 9+228

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 TUN.

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84.

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Branded Male: Marketing to Men by

Tungate (Mark)

Language: 9+228 Language: ENGLISH

Publication details: Kogan Page Ltd. 9+228

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 TUN.

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85.

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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness by

Mcdonald (Malcolm); Mouncey (Peter)

Edition:

Language: 9+293 Language: ENGLISH

Publication details: Kogan Page Ltd. 9+293

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 MCD.

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86.

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Brand Immortality: How Brands Can Live Long and Prosper by

Pringle (Hamish); Field (Peter)

Edition:

Language: 11+320 Language: ENGLISH

Publication details: Kogan Page Ltd. 11+320

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1039-1040 658.7 PRI.

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87.

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How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands by

Lincoln (Keith); Thomassen (Lars)

Edition:

Language: 12+207 Language: ENGLISH

Publication details: Kogan Page Ltd. 12+207

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1062-1063 658.87 LIN.

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88.

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Fashion Brands: Branding Style From Armani to Zara by

Tungate (Mark)

Edition:

Language: 15+264 Language: ENGLISH

Publication details: Kogan Page Ltd. 15+264

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 TUN.

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89.

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AD Land: A Global History of Advertising by

Tungate (Mark)

Edition:

Language: 10+278 Language: ENGLISH

Publication details: Kogan Page Ltd. 10+278

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1064-1065 659.1 TUN.

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90.

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The 30 Day MBA in Business Finance by

Barrow (Colin)

Edition:

Language: 7+238 Language: ENGLISH

Publication details: Kogan Page Ltd. 7+238

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 979-987 657 BAR.

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91.

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace by

Floor (Ko)

Edition:

Language: 360 Language: ENGLISH

Publication details: Kogan Page Ltd. 360

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1039-1040 658.7 FLO.

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92.

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Branded Male: Marketing to Men by

Tungate (Mark)

Edition:

Language: 9+228 Language: ENGLISH

Publication details: Kogan Page Ltd. 9+228

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 TUN.

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93.

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28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think About Business by

Rigby (Rhymer)

Edition:

Language: 4+228 Language: ENGLISH

Publication details: Kogan Page Ltd. 4+228

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1019-1021 658.114.1 RIG.

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95.

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Business Etiquette by

Robinson (David)

Edition:

Language: 4+124 Language: ENGLISH

Publication details: Kogan Page Ltd. 4+124

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 ROB.

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96.

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Building Tomorrows Company: A Guide to Sustainable Business Success by

Sadler (Philip)

Edition:

Language: 13+290 Language: ENGLISH

Publication details: Kogan Page Ltd. 13+290

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1005-1011 658.1 SAD.

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97.

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Organization Development: A Practitioners Guide for OD and HR by

Cheung-Judge (Mee-Yan); Holbeche (Linda)

Edition:

Language: 15+324 Language: ENGLISH

Publication details: Kogan Page Ltd. 15+324

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 972-974 65.01 CHE.

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98.

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Effective NLP Skills by

Youell (Richard); Christina (Youell)

Edition:

Language: 6+136 Language: ENGLISH

Publication details: Kogan Page Ltd. 6+136

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: 371.2 YOU.

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99.

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Brand Royalty: How The Worlds Top 100 Brands Thrive & Survive by

Haig (Matt)

Edition:

Language: 6+314 Language: ENGLISH

Publication details: Kogan Page Ltd. 6+314

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1039-1040 658.7 HAI.

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100.

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How to Pass: Selection Tests by

Bryon (Mike); Modha (Sanjay)

Edition:

Language: 6+244 Language: ENGLISH

Publication details: Kogan Page Ltd. 6+244

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 22-27 37.04 BRY.

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