Managing Consumers as Investments: The Strategic Value of Customers in the Long Run
Language: ENGLISH Publication details: 2005; Pearson Education Pte. LtdDescription: Paper; Hard Pack; NOISBN:- 81-297-0902-3
- 658.811 GUP
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Books
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Kumaraguru College of Technology | 658.811 GUP (Browse shelf(Opens below)) | Available | MBA | 38462 |
22.5
Consumer Behaviour
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