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Managing Consumers as Investments: The Strategic Value of Customers in the Long Run

By: Language: ENGLISH Publication details: 2005; Pearson Education Pte. LtdDescription: Paper; Hard Pack; NOISBN:
  • 81-297-0902-3
Subject(s): DDC classification:
  • 658.811 GUP
Summary: Consumer Behaviour
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Books Kumaraguru College of Technology 658.811 GUP (Browse shelf(Opens below)) Available MBA 38462

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Consumer Behaviour

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