000 00437nam a2200121Ia 4500
008 190816s9999 xx 000 0 und d
100 _aBrajagopal Mondal
245 0 _a"Impact of MOA and At Models in Inducing Trials in Retail Sector with Reference to Pantaloons, Coimbatore"
260 _c2012
700 _aMary Cherian
856 _uhttp://library.kct.ac.in/opac-tmpl/bootstrap/THESIS/1020400011BRAJAGOPALMONDAL_2012.pdf
942 _cPR
999 _c174587
_d174587