| 000 | 00486nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 240622s9999 xx 000 0 und d | ||
| 020 | _a9780029001011 | ||
| 041 | _aEnglish | ||
| 082 | _a65 AAK | ||
| 100 | _aAaker (David A) | ||
| 245 | 0 | _aManaging Brand Equity :Capitalizing on The Value of A Brand Name | |
| 260 |
_bThe Free Press _aNew York _c1991 |
||
| 300 |
_bHard Back _axiii+299 |
||
| 365 | _b1857 | ||
| 563 | _aHard Back | ||
| 650 | _aStrategic Management | ||
| 942 | _cBK | ||
| 999 |
_c189334 _d189334 |
||