000 00545nam a2200193Ia 4500
008 191123s9999 xx 000 0 und d
020 _a9789332542204
041 _a29+586
041 _aEnglish
082 _a65 KEL
100 _aKeller (Kavin Lane); Parameswaran (Ambi M G); Jacob (Isaac)
245 0 _aStrategic Brand Management: Building, Measuring, and Managing Brand Equity
250 _n4
260 _bDorling Kindersley Ltd.
_c2015
365 _b779
_dRupees
563 _aPaper
650 _aStrategic Management
942 _cBK
999 _c85854
_d85854