| 000 -LEADER |
|---|
| fixed length control field |
00586nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240622s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750606608 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.7 SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chernatony (Leslie De) |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Creating Powerful Brands :The strategic Route to success In Consumer, Industrial and Service Markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Butterworth Heinemann |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Paper Back |
| Extent |
xi+282 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
1000 |
| 563 ## - BINDING INFORMATION |
|---|
| Binding note |
Paper Back |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Materials and Brand Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald (Malcolm H B) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
