Creating Powerful Brands :The strategic Route to success In Consumer, Industrial and Service Markets
by Chernatony (Leslie De)
Additional authors:
McDonald (Malcolm H B)
Published by :
Butterworth Heinemann
(London)
Physical details: xi+282 Paper Back
ISBN:9780750606608.
Subject(s):
Materials and Brand Management
Year: 1993
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 658.7 SEN (Browse shelf) | Available | MBA | Z 18593 |
Paper Back
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