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"Strategic Brand Management: Building, Measuring, and Managing Brand Equity"

by Keller (Kavin Lane)

Edition statement:2 ISBN:81-7758-487-1.

Subject(s): Strategic Brand Management

Year: 2006

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.7 KEL (Browse shelf)	Available	MBA		39616

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Strategic Brand Management

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