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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by Kim (W Chan); Mauborgne (Renee)

Published by : Harvard Business School Press ISBN:9781625274496.

Subject(s): Marketing Management

Year: 2015

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.8 KIM (Browse shelf)	Checked out	MBA	2024-06-21	86681

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