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81.
Textbook of Marketing Management

by Jain (N C); Saakshi | [AUTHOR].

Publisher: 2004; A.I.T.B.S Publishers & DistributorsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JAI.

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82.
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Vantage tales of Marketing: A Professional Book for all in Marketing

by Rao (G V) | [AUTHOR].

Publisher: "No-4,7th StreetGopalapuram,Chennai,Tamilnadu," ; 2005; G.V.RaoAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 RAO.

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83.
Global Marketing Management

by Keegan (Warren J) | [AUTHOR].

Edition: 7Publisher: 2005; Dorling KindersleyAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KEE.

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84.
Marketing Management

by Kotler (Philip); Keller (Kevin Lane) | [AUTHOR].

Edition: 12Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.

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85.
Services Marketing: Integrating Customer Focus Across the Firm

by Zeithaml (Valarie A); Bitner (Mary J O) | [AUTHOR].

Edition: 3Publisher: 2005; Tata Mcgraw Hill Publishing LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ZEI.

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86.
"Services, Marketing and Management"

by Gilmore (Audrey) | [AUTHOR].

Publisher: 2003; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GIL.

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87.
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets

by Hutt (Michael D); Speh (Thomas W) | [AUTHOR].

Edition: 8thPublisher: 2004; Thomson LearningAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 HUT.

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88.
"Marketing Moves: A New Approach to Profits, Growth, and Renewal"

by Kotler (Philip); Jain (Dipak C); Maesincee (Suvit) | [AUTHOR].

Publisher: Boston ; 2002; Harvard Business School PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.
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89.
Retailing Management

by Levy (Michael); Weitz (Barton A) | [AUTHOR].

Edition: 5thPublisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1062-1063 658.87 LEV.

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90.
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Business World The Marketing White Book 2006: The Essential Handbook for Marketers

by Joseph (Tony) Ed | [AUTHOR].

Publisher: 2006; ABP P. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JOS.

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91.
Marketing Research

by Aaker (David A); Kumar (V); Day (George S) | [AUTHOR].

Edition: 7thPublisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 AAK.

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92.
International Marketing Strategy

by Bradley (Frank) | [AUTHOR].

Edition: 3rdPublisher: 1999Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BRA.

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93.
International Marketing

by Vasudeva (P K) | [AUTHOR].

Edition: 2ndPublisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VAS.

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94.
International Marketing: Analysis and Strategy

by Onkvisit (Sak); Shaw (John J) | [AUTHOR].

Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ONK.

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95.
Introduction to Business

by Gaspar (Juliane E); Bierman (Leonard); Kolari (James W); Hise (Richard T) | [AUTHOR].

Publisher: 2006; Houghton Mifflin CoAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): REF 658.8 GAS.

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96.
Textbook of Marketing of Services: The Indian Experience

by Chowdhary (Nimit); Chowdhary (Monika) | [AUTHOR].

Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CHO.

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97.
"Services Marketing: People, Technology, Strategy"

by Lovelock (Christopher); Wirtz (Jochen); Chatterjee (Jayanta) | [AUTHOR].

Edition: 5thPublisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 LOV.

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98.
On Market Momentum

by Pring (Martin J) | [AUTHOR].

Publisher: 0; Vision BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 PRI.

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99.
Marketing Management: Text and Cases

by Jayachandran (S) | [AUTHOR].

Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JAY.

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100.
Service Management and Marketing: A Customer Relationship Management Approach

by Gronroos (Christian) | [AUTHOR].

Edition: 2ndPublisher: 2004; Johnwiley & SonsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GRO.

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