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181. Branding: A Refrence Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Vanauken (Brad).

Publisher: Jaico Publishing House 14+306Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VAN.

182. Branding: A Refrence Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Vanauken (Brad).

Publisher: Jaico Publishing House 14+306Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VAN.

183. Marketing Management: A Finance Emphasis

by Chatterjee (B.K).

Edition: Publisher: Jaico Publishing House 11+533Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CHA.

184. Handbook of Niche Marketing: Principles and Practice

by Dalgic (Tevfik) Ed.

Publisher: Jaico Publishing House 22+256Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 DAL.

185. New Perspectives in Rural & Agricultural Marketing

by Ramkishen (Y).

Edition: Publisher: Jaico Publishing House 12+272Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): Damaged 15 658.8 RAM.

186. Global Marketing Strategies

by Jeannet (Jean - Pierre); Hennessey (Hubert D).

Edition: Publisher: Jaico Publishing House 18+899Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JEA.

187. A- Z Marketing

by Satsangi (Alok).

Publisher: Centrum Press, 7+322Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SAT.

188. Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

by Gibbs (Richard); Humphries (Andrew).

Publisher: Kogan Page India Pvt Ltd 12+235Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GIB.

189. Market- Based Management: Strategies for Growing Customer Value and Profitability

by Best (Roger J).

Publisher: Dorling Kindersley Ltd. 545Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BES.

190. Airline Service Marketing

by Goel (Sharad).

Publisher: Pentagon Press 13+401Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GOE.

191. Case Studies in Marketing: The Indian Context

by Srinivasan (R).

Edition: Publisher: Portfolio Penguin 16+352Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SRI.

192. Marketing Management: A South Asian Perspective

by Kotelr (Philip); Keller (Kevin Lane); Koshy (Abraham).

Edition: Publisher: Dorling Kindersley Ltd. 47+647+IRAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.

193. Marketing Management: A South Asian Perspective

by Kotelr (Philip); Keller (Kevin Lane); Koshy (Abraham).

Edition: Publisher: Dorling Kindersley Ltd. 47+647+IRAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.

194. Globalisation and Marketing Management (With Case Studies)

by Verma (C.P).

Publisher: A.K Publicaitons 272Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VER.

195. High Performance Marketing: Bringing Method to the Madness of Marketing

by Eechambadi (Naras).

Publisher: Dearborn Trade Publishing 16+271Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 EEC.

196. Lateral Marketing: New Techniques for Finding Breakthrough Ideas

by Kotler (Philip); Trias De Bes (Fernando).

Publisher: John Wiley & Sons 16+206Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.

197. Marketing Services

by Vedulla (Venkata Ramana).

Publisher: Jaico Publishing House 15+304Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VED.

198. International Marketing: Managing World Wide Operations in a Changing International Environment

by Lascu (Dana-Nicoleta).

Publisher: Biztantra 13+349Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 LAS.

199. Principles of Marketing

by Kurtz ( David L); Boone (Louis E).

Edition: Publisher: Cengage Learning India Private Ltd 52+656Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KUR.

200. Global Marketing

by Gillespie (Kate); Jeannet (Jean-Pierre); Hennessey (H. David).

Publisher: Biztantra 20+618Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GIL.

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