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21. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer (Jean_Noel).

Edition: Publisher: Kogan Page Ltd. 443Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.

22. Emotionomics Leveraging Emotions for Business Success

by Hill (Dan).

Publisher: Kogan Page Ltd. 19+345Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 HIL.

23. Emotionomics Leveraging Emotions for Business Success

by Hill (Dan).

Publisher: Kogan Page Ltd. 19+345Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 HIL.

24. Organization Development: A Practitioners Guide for OD and HR

by Mee-Yan; Cheung-Judge; Holbeche (Linda).

Publisher: Kogan Page Ltd. 15+324Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65.01 MEE.

25. Organization Development: A Practitioners Guide for OD and HR

by Mee-Yan; Cheung-Judge; Holbeche (Linda).

Publisher: Kogan Page Ltd. 15+324Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65.01 MEE.

26. The Connected Leader: Creating Agile Organizations for People, Performance and Profit

by Gobillot (Emmanuel).

Publisher: Kogan Page Ltd. 13+221Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 GOB.

27. The Connected Leader: Creating Agile Organizations for People, Performance and Profit

by Gobillot (Emmanuel).

Publisher: Kogan Page Ltd. 13+221Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 GOB.

28. Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World

by Cheverton (Peter).

Publisher: Kogan Page Ltd. 13+242Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 988-994 657 CHE.

29. Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World

by Cheverton (Peter).

Publisher: Kogan Page Ltd. 13+242Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 988-994 657 CHE.

30. Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money

by Kaden (Robert J).

Publisher: Kogan Page Ltd. 14+232Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 KAD.

31. Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money

by Kaden (Robert J).

Publisher: Kogan Page Ltd. 14+232Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 KAD.

32. Crash Course in Creativity

by Clegg (Brian); Birch (Paul).

Publisher: Kogan Page Ltd. 10+243Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65.01 CLE.

33. Crash Course in Creativity

by Clegg (Brian); Birch (Paul).

Publisher: Kogan Page Ltd. 10+243Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65.01 CLE.

34. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Mcdonald (Malcolm); Mouncey (Peter).

Publisher: Kogan Page Ltd. 8+293Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MCD.

35. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Mcdonald (Malcolm); Mouncey (Peter).

Publisher: Kogan Page Ltd. 8+293Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MCD.

36. Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions

by Forsyth (Patrick); Kay (Frances).

Publisher: Kogan Page Ltd. 7+182Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 FOR.

37. Tough Tactics for Tough Times: How to Maintain Business Success in Difficult Economic Conditions

by Forsyth (Patrick); Kay (Frances).

Publisher: Kogan Page Ltd. 7+182Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 FOR.

38. The Effective Director: Building Individual and Board Success

by Bain (Neville).

Publisher: Kogan Page Ltd. 16+208Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 BAI.

39. The Effective Director: Building Individual and Board Success

by Bain (Neville).

Publisher: Kogan Page Ltd. 16+208Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 BAI.

40. Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival

by Anthonissen (Peter F).

Publisher: Kogan Page Ltd. 18+222Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65.01 ANT.

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