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1. Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

by Gibbs (Richard); Humphries (Andrew).

Publisher: Kogan Page India Pvt Ltd 12+235Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GIB.

2. Bridging the Culture Gap: A Practical Guide to International Business Communication

by Carte (Penny); Fox (Chris).

Edition: Publisher: Kogan Page India 14+202Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 CAR.

3. Armstrongs Handbook of Performance Management : An Evidence-based Guide to Delivering High Performance

by Armstrong (Michael).

Edition: Publisher: Kogan Page India Pvt Ltd 10+382Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1022-1029 658.3 ARM.

4. The Handbook of Managment Consultancy

by Sadler (Philip).

Edition: Publisher: Kogan Page India Pvt Ltd 16+496Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65 SAD.

5. The Handbook of Management Consultancy

by Sadler (Philip).

Edition: Publisher: Kogan Page India 16+496Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65 SAD.

6. Strategic Human Resource Management: A Guide to Action

by Armstrong (Michael).

Edition: Publisher: Kogan Page India 8+248Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1022-1029 658.3 ARM.

7. New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

by Griffin (Andrew).

Publisher: Kogan Page Ltd. 6+176Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 972-974 65 GRI.

8. The Retail Value Chain: How to gain Competitive Advantage throgh Efficient Consumer Response (ECR) Strategies

by Finne (Sami); Sivonen (Hanna).

Publisher: Kogan Page India 10+369Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1062-1063 658.87 FIN.

9. Marketing Accountability: How to Measure Marketing Effectiveness

by Mcdonald (Malcolm); Mouncey (Peter).

Publisher: Kogan Page Ltd. 8+293Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MCD.

10. Distribution Channels:Understanding and Managing Channels to Market

by Dent (Julian).

Publisher: Kogan Page India Pvt Ltd 12+322Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 DEN.

11. Graduate Psychometric Test Workbook

by Bryon (Mike).

Publisher: Kogan Page India Pvt Ltd 5+218Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 925-945 (079.1) BRY.

12. Marketing Communications: Integrating Offline and Online With Social Media

by Smith (P R); Zook (Ze).

Edition: Publisher: Kogan Page Ltd. 18+483Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SMI.

13. Marketing Communications: Integrating Offline and Online With Social Media

by Smith (P R); Zook (Ze).

Edition: Publisher: Kogan Page Ltd. 18+483Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SMI.

14. Armstrongs Handbook of Human Resource Management Practice

by Armstrong (Michael).

Edition: Publisher: Kogan Page Ltd. 26+1062Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1022-1029 658.3 ARM.

15. Armstrongs Handbook of Human Resource Management Practice

by Armstrong (Michael).

Edition: Publisher: Kogan Page Ltd. 26+1062Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1022-1029 658.3 ARM.

16. The Handbook of Logistics & Distribution Management

by Rushton (Alan); Croucher (Phil); Baker (Peter).

Edition: Publisher: Kogan Page Ltd. 27+635Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 RUS.

17. The Handbook of Logistics & Distribution Management

by Rushton (Alan); Croucher (Phil); Baker (Peter).

Edition: Publisher: Kogan Page Ltd. 27+635Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 RUS.

18. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer (Jean_Noel).

Edition: Publisher: Kogan Page Ltd. 443Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.

19. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer (Jean_Noel).

Edition: Publisher: Kogan Page Ltd. 443Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.

20. Emotionomics Leveraging Emotions for Business Success

by Hill (Dan).

Publisher: Kogan Page Ltd. 19+345Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 HIL.

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