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1. Consumer Behaviour: A Strategic Approach

by Assael (Henry) | [AUTHOR].

Publisher: 2005; Dreamtech PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 ASS.

2. Consumer Behaviour

by Khan (Matin) | [AUTHOR].

Edition: 2Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 KHA.

3. How to Improve Customer Profits: Bottom-Line Selling

by Malcolm (Jack) | [AUTHOR].

Publisher: 0Availability: Items available for reference: Kumaraguru College of Technology [Call number: 658.811 MAL] (1). Location(s): DL-KCTBS 658.811 MAL.

4. Strategies that Win Sales: Best Practices of the Worlds Leading Organizations

by Marone (Mark); Lunsford (Seleste) | [AUTHOR].

Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 MAR.

5. Comdex How to Become a Sales Professional: Course Kit

by Ghosh (Sandip); Gupta (Vikas) | [AUTHOR].

Publisher: 2006; Dreamtech PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 GHO.

6. Managing Consumers as Investments: The Strategic Value of Customers in the Long Run

by Gupta (Su); Lehmann (Donald R) | [AUTHOR].

Publisher: 2005; Pearson Education Pte. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 GUP.

7. Who Stole My Customer ?? Winning Strategies for Creating and Sustaining Customer Loyalty

by Thompson (Harvey) | [AUTHOR].

Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 THO.

8. "Creating Powerful Brands in Consumer, Service and Industrial Markets"

by Chernatony (Leslie De); Mcdonald (Malcolm) | [AUTHOR].

Edition: 3Publisher: "17-A / 1, Main Ring RoadLajpat Nagar IV,New Delhi,New Delhi,India-110 024" ; "Reed Elsevier India P. Ltd.,"; 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 CHE.

9. Consumer Behavior: Concepts and Applications

by Loudon (David L); Bitta (Albert J Della) | [AUTHOR].

Edition: 4Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 LOU.

10. Consumer Behavior: Concepts and Applications

by Loudon (David L); Bitta (Albert J Della) | [AUTHOR].

Edition: 4Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 LOU.

11. Consumer Behavior: Concepts and Applications

by Loudon (David L); Bitta (Albert J Della) | [AUTHOR].

Edition: 4Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 LOU.

12. Consumer Behavior: A Strategic Approach (Indian Adaptation)

by Assael (Henry) | [AUTHOR].

Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2005; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 ASS.

13. Consumer Behavior: A Strategic Approach (Indian Adaptation)

by Assael (Henry) | [AUTHOR].

Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2005; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 ASS.

14. Consumer Behavior: A Strategic Approach (Indian Adaptation)

by Assael (Henry) | [AUTHOR].

Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2005; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 ASS.

15. Consumer Behavior: A Strategic Approach (Indian Adaptation)

by Assael (Henry) | [AUTHOR].

Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2005; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 ASS.

16. Consumer Behaviour: Text Book

by ICFAI | [AUTHOR].

Publisher: Hyderabad ; 2005; The Institute of Chartered Financial Analysts of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): DL-KCTBS 658.811 ICF.

17. Consumer Behavior: Emerging Trends and Issues

by Radha Krishna (G) Ed | [AUTHOR].

Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2004; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 RAD.

18. Consumer Behavior: Approaches and Applications

by Radha Krishna (G) Ed | [AUTHOR].

Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2005; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 RAD.

19. Consumer Behavior: Effective Measurement Tools

by Radha Krishna (G) Ed | [AUTHOR].

Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2005; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 RAD.

20. Consumer Behavior: Implications for Marketing Strategies

by Radha Krishna (G) Ed | [AUTHOR].

Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2004; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 RAD.

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