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Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive
by Haig (Matt) | [AUTHOR]. Publisher: 2005; Kogan Page India Pvt LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 HAI.
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Brand Sense
by Lindstrom (Martin) | [AUTHOR]. Publisher: 2006; Kogan Page IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 LIN.
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Brand Management
by Verma (Harsh V) | [AUTHOR]. Publisher: 2002Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 VER.
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Brand Management
by Kumar (Ajay) | [AUTHOR]. Publisher: "C - 14, DSIDC Work Centre, Jhilmil ColonyDelhi-95" ; 2005; Wisdom PublicationsAvailability: MGCL Shelf No 1039-1040, 39374
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Brand Royalty
by Haig (Matt) | [AUTHOR]. Publisher: 2005; Kogan Page LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 HAI.
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18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building
by Kapoor (Jagdeep) | [AUTHOR]. Publisher: 2003; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.
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24 Brand Mantras: Finding a Place in the Minds and Heart of Consumers
by Kapoor (Jagdeep) | [AUTHOR]. Publisher: 2005; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.
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"Strategic Brand Management: Building, Measuring, and Managing Brand Equity"
by Keller (Kavin Lane) | [AUTHOR]. Edition: 2Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KEL.
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"Strategic Brand Management: Building, Measuring, and Managing Brand Equity"
by Keller (Kavin Lane) | [AUTHOR]. Edition: 2Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KEL.
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Brand Extensions: Concepts and Cases
by Roli Sehgal | [AUTHOR]. Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2005; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 ROL.
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Brand India: An Evaluation
by Kanugovi Sreenath Ed | [AUTHOR]. Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2004; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAN.
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Brand Portfolio Management: Concepts and Applications
by Suresh (K) Ed | [AUTHOR]. Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2005; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 SUR.
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Total Brand Management: An Introduction
by Chaturvedi (Braj Mohan) Ed | [AUTHOR]. Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2004; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 CHA.
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Consumer and Brand Loyalty
by Panigrahi (Rajeshwari); Raut (Kishore Chandra) | [AUTHOR]. Publisher: "4228/1, Ansari Road, Darya Ganj,New Delhi - 110 002" ; 2006; Sonali PublicationsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 PAN.
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Bcome the Brand of Choice
by Hartman (Jason) | [AUTHOR]. Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 HAR.
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Brand Imitation
by Kaptan (S S); Pandey (Sanjay) | [AUTHOR]. Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.
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Brand Segmentation: Seven Strategies for Effective Segmentation
by Kapoor (Jagdeep) | [AUTHOR]. Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.
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Branding: A Guide for Your Journey to Best - Practice Processes
by Hasanali (Farida); Leavitt (Paige); Williams (Rachele) | [AUTHOR]. Publisher: 2005; Tata Mcgraw HillAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 HAS.
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27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands
by Kapoor (Jagdeep) | [AUTHOR]. Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.
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"Strategic Brand Management: Building Measuring, and Managing Brand Equity"
by Keller (Kevin Lane) | [AUTHOR]. Edition: 2Publisher: 2004; Prentice Hall Of India (P) LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KEL.
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